Freo Group has a strong leadership team that ensures the whole team has an open, safe and encouraging working environment.
The Leadership team at Freo Group is made up of a diverse group of highly talented and experienced professionals, who work collaboratively to support our business operations throughout Australia. Our team combines hands on experience with market knowledge and essential business management skills.
All of the leadership team work closely with our Senior Management and Branch Managers to provide safe and encouraging working environments where everyone who works with Freo Group can excel.
Sven has been with Freo Group since 2023 and brings a wealth of strategic leadership experience. He has most recently held the role of Executive General Manager Strategy & Innovation at Timberlink. Prior to that, Sven led the Victorian, South Australian, and Tasmanian operations for Coates Hire as Executive General Manager of the Southern Region.
Sven is a seasoned leader with significant experience working with strategic growth, operational efficiencies, and building employee engagement across industrial services, manufacturing, and mining operations. He holds a Bachelor’s Degree of Mechanical Engineering and Business (Hons).
Mark has worked with Freo Group since 2004. He brings his extensive experience in senior executive roles within international and Australian oil & gas organisations.
In his role at Freo Group, Mark is responsible for the company’s strategic direction and commercial matters such as mergers & acquisitions, business development, sales, marketing, and tendering.
Joseph was appointed Freo Group’s Chief Financial Officer in January 2022 after serving as the company’s Financial Controller for 6 years. He is a qualified Chartered Accountant with extensive experience in the oil & gas and logistics industries.
His role includes being responsible for all financial functions regarding financial planning, risk management, taxation and information technology.
Sara was appointed Freo Group’s General Manager – People & Culture in November 2023. She is a qualified HR professional with over 18 years of diverse experience in the commodities, aviation, and professional services sectors.
Sara plays a pivotal role in steering the direction of the company’s people strategy nationally.
Clint has worked with Freo Group since 2021. He brings over 30 years of experience within the resources and construction sectors, focusing on health, safety, environment, and quality management.
As a professional General Manager for HSE, Clint adds significant value and industry knowledge to our leadership team and drives continuous improvement initiatives for the business.
Deshanie joined the Freo Group team in 2012, and over the years, she has held various positions, collaborating with cross-functional teams to execute business improvement and strategic initiatives that drive growth and enhance operational efficiency.
She is passionate about employee engagement and empowering teams to foster a culture of continuous improvement that delivers positive and sustainable change.
She holds a Bachelor of Science and a Master of Business Administration from Curtin University.
Marcus started with Freo Group in 2023 and brings over 15 years of experience in Fleet Management, Operations, and Service across the heavy industrial, construction, and manufacturing industries. He has most recently held the role of Asset and Service Manager at Coates Hire, looking after Victoria, South Australia, and Tasmania.
Marcus has a great deal of experience with big data analytics, operational efficiency, and streamlining workshop operations across a broad range of equipment types in the heavy industrial industry. Marcus holds a Master of Business Administration (Specialising in Innovation and Leadership) through Torrens University, coupled with qualifications in LEAN, a Diploma of Business Management, Training and Assessment.
Vernon joined the Freo Group team in 2022. He is an outcome-focused professional with a wealth of industry experience in the Resources and Infrastructure sector, working on some of the most iconic projects in Australia.
His experience and strong commercial acumen provide Freo Group’s clients with innovative and valuable solutions.
Mick joined Freo Group in 2024 as General Manager for the North East region.
He brings over 15 years of experience and expertise that will greatly benefit our operations in the Northern Territory and Queensland.
He most recently held the role of Head of Crane for Qube Heavy Lift, managing Queensland.PNG; before this, he was General Manager of East Coast with Boom Logistics.
Craig is a performance-focused General Manager of Business Development who has been with Freo Group since 2017. He has over 20 years of extensive sales and business development experience in the mining and infrastructure industries.
In his role as the General Manager of Business Development, Craig has successfully built a customer base, which has been a pivotal part of Freo Group and WGC Crane’s recent growth.
Carlo is our wind specialist and has been working with Freo Group since 2017. He has over 20 years of experience in logistics and heavy lifting within the mining, infrastructure, and renewable industries in New South Wales and the Northern Territory. Carlo has formal qualifications in safety, quality assurance, rigging and crane operations.
He has successfully established Freo Group within the renewable energy market in Australia and is an integral part of our leadership team.
